GoOut - The new bold face for all events at one place.
Client
Client
Industry
Industry
Entertainment
Entertainment
Role
Role
Brand, UX Design, UI Design
Brand, UX Design, UI Design
A new face of brand
Reimagining the GoOut brand to reflect its dynamic and innovative spirit in the event discovery space."
Reimagining the GoOut brand to reflect its dynamic and innovative spirit in the event discovery space."
Reimagining the GoOut brand to reflect its dynamic and innovative spirit in the event discovery space."
Reimagining the GoOut brand to reflect its dynamic and innovative spirit in the event discovery space."
Our comprehensive brand overhaul for GoOut.net centered on creating a visual identity that captures the excitement of event discovery. We developed a new logo that combines simplicity with a sense of motion, symbolizing the journey from finding to attending events. The color palette was expanded to include vibrant blues and whites, creating a fresh, modern look that stands out in the digital space. Typography choices were made to ensure readability across all platforms while conveying a friendly, approachable tone. This new visual language was then consistently applied across all touchpoints, from the website and mobile app to marketing materials and social media presence.
Our comprehensive brand overhaul for GoOut.net centered on creating a visual identity that captures the excitement of event discovery. We developed a new logo that combines simplicity with a sense of motion, symbolizing the journey from finding to attending events. The color palette was expanded to include vibrant blues and whites, creating a fresh, modern look that stands out in the digital space. Typography choices were made to ensure readability across all platforms while conveying a friendly, approachable tone. This new visual language was then consistently applied across all touchpoints, from the website and mobile app to marketing materials and social media presence.
Revolutionizing the Event Discovery Journey
Reimagining user flows to make event finding and booking an intuitive and enjoyable experience.
Reimagining user flows to make event finding and booking an intuitive and enjoyable experience.
Reimagining user flows to make event finding and booking an intuitive and enjoyable experience.
Reimagining user flows to make event finding and booking an intuitive and enjoyable experience.
Our UX redesign focused on simplifying the user journey from initial browse to ticket purchase. We introduced a more robust search and filter system, allowing users to quickly narrow down events based on multiple criteria such as date, location, and genre. The new personalized recommendation engine learns from user behavior to suggest relevant events. We also integrated social features, enabling users to see friends' activities and share their own plans. The booking process was streamlined to reduce friction, with clear CTAs and a simplified checkout. For the mobile app, we ensured that all key functions were easily accessible with one-handed use, recognizing the on-the-go nature of event discovery.
Our UX redesign focused on simplifying the user journey from initial browse to ticket purchase. We introduced a more robust search and filter system, allowing users to quickly narrow down events based on multiple criteria such as date, location, and genre. The new personalized recommendation engine learns from user behavior to suggest relevant events. We also integrated social features, enabling users to see friends' activities and share their own plans. The booking process was streamlined to reduce friction, with clear CTAs and a simplified checkout. For the mobile app, we ensured that all key functions were easily accessible with one-handed use, recognizing the on-the-go nature of event discovery.
A Visual Celebration of Events and Culture
Designing an interface that showcases events in their best light while providing a seamless user experience.
Designing an interface that showcases events in their best light while providing a seamless user experience.
Designing an interface that showcases events in their best light while providing a seamless user experience.
Designing an interface that showcases events in their best light while providing a seamless user experience.
The UI design for GoOut.net balances visual appeal with functionality. We adopted a card-based design for event listings, allowing for rich imagery and key information to be displayed at a glance. The color scheme uses the new brand colors strategically, with the vibrant blue highlighting interactive elements and important information. We implemented a responsive grid system that adapts seamlessly from desktop to mobile, ensuring a consistent experience across devices. Special attention was given to typography, using a hierarchy that guides users' attention and improves readability. The event detail pages were designed to be immersive, with large hero images, clear pricing information, and prominent booking buttons. Throughout the interface, we incorporated subtle animations and transitions to enhance user engagement and provide visual feedback.
The UI design for GoOut.net balances visual appeal with functionality. We adopted a card-based design for event listings, allowing for rich imagery and key information to be displayed at a glance. The color scheme uses the new brand colors strategically, with the vibrant blue highlighting interactive elements and important information. We implemented a responsive grid system that adapts seamlessly from desktop to mobile, ensuring a consistent experience across devices. Special attention was given to typography, using a hierarchy that guides users' attention and improves readability. The event detail pages were designed to be immersive, with large hero images, clear pricing information, and prominent booking buttons. Throughout the interface, we incorporated subtle animations and transitions to enhance user engagement and provide visual feedback.
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Or don't forget to follow us and stay in touch.
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you liked
what you
saw.
Let us know if there is anything
more you'd love to know.
Or don't forget to follow us and
stay in touch.
It seems you liked
what you saw.
Let us know if there is anything more you'd love to know.
Or don't forget to follow us and stay in touch.
It seems you liked
what you saw.
Let us know if there is anything more you'd love to know.
Or don't forget to follow us and stay in touch.